Oriental Delicacies on Board: "The Perfect Dinner" on AIDAprima – VOX Presents Exclusive Special Episodes
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Florian "Vossy" Voß -
March 24, 2025 at 9:52 AM -
1,183 Views -
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These special episodes, shot on the cruise ship AIDAprima, bring a fresh twist to the successful format. The amateur chefs drew inspiration from the magical atmosphere of the Orient and created diverse menus designed to delight the senses. During filming, the ship visited destinations such as Abu Dhabi, Sir Bani Yas, Bahrain, and Dubai, where the participants had the opportunity to shop for fresh ingredients at local markets.
They were accompanied by AIDA gourmet mentors Felicitas Then and Franu Schned, who supported them on their culinary shopping trips. The preparation of the dishes took place in the modern kitchens of the AIDAprima. In addition to the culinary highlights, the show offers insights into life on board, the ship's kitchen, and the crew's restaurant, making the AIDAprima itself an unofficial star of the series.
Alongside the broadcast of the special episodes, an extensive marketing campaign is running. Promotional trailers have been airing on TV, online on the VOX website, and on the social media channels of VOX and AIDA since March 21, 2025. Viewers can also participate in an exclusive giveaway for a travel voucher from AIDA Cruises.
In the lead-up to the broadcast week, Melanie Marra, Vice President Marketing & E-Commerce at AIDA Cruises, emphasized: "We are proud to continue our long-standing partnership with VOX. The integration of our AIDAprima into 'The Perfect Dinner' uniquely showcases how special our journeys in the Orient are. The combination of culinary inspiration and the fascinating atmosphere on board provides the perfect foundation for this successful format."
In addition to the TV broadcast, the special episodes of "The Perfect Dinner" on AIDAprima are also available on the paid streaming service RTL+.
[Article based on a press release from Ad Alliance, the marketing unit of RTL and VOX.]