TUI Cruises Presents: New Family Concept and Mascot Finni on Mein Schiff Flow

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TUI Cruises Presents: New Family Concept and Mascot Finni on Mein Schiff Flow

With the new "Mein Schiff Flow," TUI Cruises is increasingly catering to families. A highlight is the new, in-house Kids Club mascot "Finni," a blue fish with a red backpack. Following an exciting teaser campaign about a "mysterious egg," Finni was officially introduced at the end of May 2026, replacing the previous "Capt'n Sharky" on this ship. Together with the agency RWS Global, an interactive family program was developed, ranging from a game show to a ship-wide treasure hunt.

etwas MEERzeit

May 29, 2026 at 1:31 PM

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With the new "Mein Schiff Flow," TUI Cruises is increasingly catering to families. A highlight is the new, in-house Kids Club mascot "Finni," a blue fish with a red backpack. Following an exciting teaser campaign about a "mysterious egg," Finni was officially introduced at the end of May 2026, replacing the previous "Capt'n Sharky" on this ship. Together with the agency RWS Global, an interactive family program was developed, ranging from a game show to a ship-wide treasure hunt.