AIDA Cruises: New Leadership, Fleet Update, and Anniversary Events

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AIDA Cruises: New Leadership, Fleet Update, and Anniversary Events

Since February 1, 2026, Dr. Anika Birkholz has been leading Revenue & Capacity Management as Vice President at AIDA Cruises. The mathematician with a PhD and former TUI manager succeeds Dennis Schrahe. He is leaving the cruise line after 17 years to join Alltours. Birkholz now combines yield management, guest transportation, and the customer center. The goal: More efficient processes and even higher profitability.

etwas MEERzeit

February 24, 2026 at 1:32 PM

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Since February 1, 2026, Dr. Anika Birkholz has been leading Revenue & Capacity Management as Vice President at AIDA Cruises. The mathematician with a PhD and former TUI manager succeeds Dennis Schrahe. He is leaving the cruise line after 17 years to join Alltours. Birkholz now combines yield management, guest transportation, and the customer center. The goal: More efficient processes and even higher profitability.