THW Kiel Aboard AIDAnova: B2B Event Focuses on Sustainability and a Fresh Start

Von JoachimKohler-HB - Eigenes Werk, CC BY-SA 4.0, Link
THW Kiel held an exclusive B2B networking event on the AIDAnova in the Port of Kiel. Following a challenging sports season, the handball record champions gathered their sponsors on the modern cruise ship. The goal was to strengthen existing partnerships in a relaxed, maritime atmosphere after recent structural changes within the club, and to look ahead together.

All news also on X

During a tour, the guests received deep insights into the ship's operational processes. The program included visits to the engine room and the onboard recycling center. A special highlight was the visit to the command bridge. There, Captain Jörg Miklitza answered the visitors' questions and shared details about everyday maritime life – from the fantastic view over port and starboard to technical nautical topics.

A central theme of the meeting was the joint sustainability initiative "För de Küste" (For the Coast). In this context, AIDA Cruises showcased its emissions-free shore power technology in the port. Additionally, the innovative start-ups Bracenet and Oceanbasis presented their concepts. They impressively demonstrated to the business representatives in attendance that marine environmental protection and successful business models can be combined very well.

Alongside the maritime topics, there was also a major sports announcement. On the stage of the AIDAnova, Börge Lund was officially introduced as the new head coach of THW Kiel. Together with the new commercial director Anja Niemann, the club is thus setting a clear course for a fresh start in the upcoming 2026/2027 season.