AIDA Cruises and HSV Strengthen Women’s Football Through Enhanced Partnership
A key objective of this enhanced partnership is to enable as many families and children as possible to attend the home games of the HSV women's team. To achieve this, a special ticket campaign has been launched: under the motto "Bring your kids. Bring the future to the stadium," AIDA will cover the cost of children's tickets when an adult ticket is purchased. Specifically, when buying a ticket for an HSV women's Bundesliga home game, up to two children's tickets can be added free of charge. This allows even the youngest fans to experience their favorite players live and at no extra cost at the Volksparkstadion. More details about the campaign can be found on the official HSV website.
This expanded partnership builds on previous successes and will further develop the existing collaboration, while the focus on inclusion also remains. "We highly value this new dimension of our partnership," said HSV board member Eric Huwer. "The collaboration between HSV and AIDA stands for shared experiences and inspiring stories. We are delighted to now be able to extend this close and trusting partnership to the women's team, which is a project very dear to our hearts."
Alexander Ewig, Senior Vice President Marketing & Sales at AIDA Cruises, also expressed his pleasure with the new development: "We are thrilled to deepen our partnership with HSV. Together, we are promoting enthusiasm for women's football and providing children with free admission to the impressive Volksparkstadion. It's an experience that will surely resonate for a long time."
Johannes Haupt, Senior Director Team HSV at SPORTFIVE, highlighted the partner’s pioneering role: "With AIDA, we have a partner who not only supports but also inspires us and, for example, leads by example with this ticket campaign. It is a strong signal that we are now continuing on this path, shaped by shared values, within the women's team environment. This enriches our partnership in a very special way."
About AIDA Cruises AIDA Cruises is Germany's leading cruise company, offering voyages to over 250 ports worldwide. An AIDA vacation provides guests of all ages with a diverse on-board program, culinary variety, premium entertainment, unforgettable shore excursions, numerous sports offerings, and wellness areas for relaxation. The modern fleet comprises eleven ships, including two new builds with low-emission LNG propulsion. The fleet's trademark is the characteristic "kissing mouth" at the bow of the ships. Detailed company information can be found on the official website.
