Skipper on Legend of the Seas: Mascot or Marketing Stunt?

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Skipper on Legend of the Seas: Mascot or Marketing Stunt?

In February 2026, Royal Caribbean International introduced the newest "crew member" of the fleet: Skipper, a Golden Retriever puppy, is taking on the role of "Chief Dog Officer" on the new Legend of the Seas. The naming process did not happen behind closed doors but was determined through modern social media engagement and community voting, ensuring a strong bond between fans and the animal. With this move, the cruise line continues its strategy of establishing permanently resident dogs as brand ambassadors on Icon-class ships, similar to Rover on the Icon of the Seas.

etwas MEERzeit

February 16, 2026 at 8:46 AM

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In February 2026, Royal Caribbean International introduced the newest "crew member" of the fleet: Skipper, a Golden Retriever puppy, is taking on the role of "Chief Dog Officer" on the new Legend of the Seas. The naming process did not happen behind closed doors but was determined through modern social media engagement and community voting, ensuring a strong bond between fans and the animal. With this move, the cruise line continues its strategy of establishing permanently resident dogs as brand ambassadors on Icon-class ships, similar to Rover on the Icon of the Seas.