AIDA Clubbies 2026: New Look, New Song, and Premium Merchandise On Board

Bild: aida .de / AIDA Cruises
Just in time for the 2026 summer season, AIDA Cruises has comprehensively revamped its family segment. The four well-known Kids Club mascots – Alwine, Itzi, Dodo, and Achwasachwas – now feature a completely new design. The most notable change is that the formerly unclad plush characters are now styled in permanent textile outfits. Additional visual updates have been introduced, including a slimmer appearance for Dodo and a modernized hairstyle for Itzi. The new look has already sparked lively discussions and humorous commentary across online regular-guest communities.

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Along with the relaunch, the Rostock-based cruise line is shifting its merchandising concept to a modular system. Inspired by the principle of fashion dolls, the new figures can be dressed in various outfits. The flagship product of this strategy is an XXL plush version of Dodo, available for 80.00 Euros, which includes a starter outfit. Additional clothing items and accessories can be purchased separately. With this approach, AIDA introduces a premium segment to its onboard retail shops aimed at generating recurring revenue, significantly expanding the previous lineup of classic, unclad plush toys.

On an acoustic level, the redesign is accompanied by a new, official AIDA Clubbie song. Released on YouTube, the rhythmic track is specifically designed for family events, pool parties, and the Kids Club. The song joins the cruise line's expanded musical repertoire and is set to become a permanent acoustic anchor for the youngest guests on board.

At the same time, AIDA is investing in a quality offensive for its entertainment lineup to boost the mascots' presence on board. On major flagships such as AIDAnova and AIDAcosma, the new "AIDA Clubbie Parade" is being established as a signature show highlight. Furthermore, the expanded 2026 family and educational program combines high-quality activities, ranging from certified DLRG swimming lessons and basketball camps with the Rostock Seawolves to virtual reality experiences and app-based city tours in ports like Copenhagen and Stockholm.